During my 5 years at Google, I designed interfaces that touched billions of users, conceptualized new products, and measured impact at scale.

A few of the projects I worked on include: Google Search (Mobile), accelerated mobile pages, Google News, YouTube, enterprise YouTube Ads tools, and Google Ads. Much of my work, unfortunately, is under NDA.

As for my personal responsibilities, I ran workshops, identified critical user journeys, designed interfaces, worked with cross functional stakeholders, shaped product requirements, researched, tested, shipped, measured, and iterated.

Google Search

Google & YouTube Ads

I spent the first half of my time at Google with the consumer facing Search app, and the rest of my time learning the inner workings of their 40 billion dollar business, Google Ads.

I learned the in’s and out’s of the advertising industry by interviewing some of the top Ad agencies that represent the majority of large companies in the world and spend at Google.

I learned about their advertising strategies, their goals, the inner workings of how it all works, and created proprietary products to increase their digital reach by using Google.

One goal was to shift advertising budgets from TV to YouTube, which Google has successfully been accomplishing over the past few years.

Because my work is under NDA & is highly confidential, I am unable to show high-fidelity mockups. In lieu of that, I can describe my design process for these projects.

First, it is essential to identify who the user is and what their motivations & goals are—and how our tools can empower them.

Nadine is a comms planner that works for AgencyCo.

AgencyCo represents OrganicCo, a company that is launching a new organic food line.

Her job is to: identify the audience that would be interested in this, plan the media strategy

Figure 3: Identifying the primary user

Figure 4

Figure 4: Depicting the user journey (simplified)


Measuring effectiveness

The key to an effective design is to meet users needs by empowering them to seamlessly accomplish critical user journeys (CUJ). I led the process of:

Identifying Critical User Journeys: Document every user and their journey in the application, including how they roll up into broader themes

Working with our engineers to map logged events to these identified critical user journeys (i.e: a quantitative approach—measure task completing and abandonment)

Mapping bugs to critical user journeys

Qualitative studies that observe task completion rate

Determine the health of each CUJ by combining these different signals into ‘healthy’, ‘unhealthy’, or ‘at-risk’ grades. This allowed our team to hone in on areas of the experience that needed work.