Photoshop Express

Company:
Adobe Systems, Inc
My Role:
Designer
Timeframe:
Jan '14 - Jun '14
Category:
Mobile Design
Background Image


Adobe Photoshop Express is a mobile photography app meant for quick and easy editing on-the-go.



Brief

Photoshop Express is an iOS and Android app with a strong user base of over 6 million monthly active users and over 3 million downloads per month. With the introduction of iOS 7, I was tasked with creating a cleaner, lighter, and flatter visual design.

Process

This project was mainly a visual design refresh. We worked on re-creating icons and creating a flatter visual aesthetic. We also introduced several new tools

Result

After the launch, we saw our app climb the rankings from #38 in Photos & Videos to #4. It also was featured as "Best New App" on the app store.






Project Image
The Situation

Photoshop Express is an iOS and Android app with a strong user base of over 6 million monthly active users and over 3 million downloads per month.

With the introduction of iOS 7, I was tasked with creating a cleaner, lighter, and flatter visual design.

In addition, I wanted to explore the use of motion, gestures, and additional editing features we could add.

Visual Design: Look & Feel

I worked with Sr. Designer Justin Velo (Pinterest, Apple, Adobe) on this project. We worked together to determine the proper metaphors for these icons, surveying users to see if they made sense. Internally at Adobe, we usually have a dedicated team that produces icons after this process, but fortunately, we got a chance to design them ourselves.

We also leveraged use of the 'blurred background' effect that iOS7+ apps have been utilizing. We also went for thinner font-styles, a new splash screen, and made it look much cleaner overall.



Project Image
Further Explorations

Prior to the 3.0 release, our main set of functionality included 5 modes (filters, adjustments, red eye, crop, and frames). The team felt the need to expand the set of features to provide further functionality.

While some features made it in to the build (Spot Healing, Defog, Selective Adjustment), others, such as Depth of Field and Add Text served only as explorations.



Motion

Prior to 3.0, the app was very static, using stock transitions from iOS to move between screens. I explored the possibility of custom transitions, in an effort to make the app feel more fluid and responsive.

I also explored the use of gestures to add more interactivity to editing (see: depth of field).



Creating Presets & Looks
Project Image

Another area of interest were the presets and looks. Many of them had not been touched for over 4 years, and I was very interested in making them more modern.

Learning how to make presets was an interesting process for me. I learned the possibilities, but more importantly, the limitations of filters and presets. Although I am not a professional photographer, I took this as an opportunity to study the most popular presets in the world and break down what made them great.



Shipping the app & lessons learned

Working on Photoshop Express was one of my favorite projects. It was the first time I owned the design of an entire app at Adobe; prior to that I was an associate designer helping with small parts of other apps. From this, I learned how to work effectively with an engineering teams across the globe, how to prioritize and compromise on certain features, and how to ship a product from start to to finish.

After the launch, we saw our app climb the rankings from #38 in Photos & Videos to #4. It also was featured as "Best New App" on the app store.


Project Image
Pic

Photoshop Express is on the app store for free

OPEN APP STORE